Lifestyle Brands May Have More Competition : Research Lifestyle Fashion Brands

Lifestyle Fashion Brand

In an article posted by Karl Greenberg May 9th, 2011 titled Becoming a Lifestyle Brand? Hold that Thought he mentions, "A new study from Northwestern University's Kellogg School of Management suggests there are dangers inherent in creating a lifestyle brand. The most serious is that by transcending the strict categories defined by the actual thing a brand is built around such as razors, beer, and motorcycles, the brand also opens itself up to a much wider field of competitors -- other lifestyle brands whose products may be in totally different segments."  Read his full article at

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